With a background in program development and strategy, Zoya delights in designing experiences that inspire community resilience and social impact. Currently, she organizes capacity-building programming as the Education Manager at Social Innovation Canada: an initiative of the Centre for Social Innovation Institute that works to provide people and organizations the tools, knowledge, skills and networks that they need to address root causes of systems-level problems. Alongside her work at Social Innovation Canada, Zoya co-leads The Burnout Project. She is a three-time TEDx speaker and has been recognized as a YWCA Metro-Vancouver Woman of Distinction.




SIA: How did you enter this space? 

Zoya Jiwa: It has been an unconventional pathway! Several years ago, I took a couple semesters off from my university studies due to a health setback. I took the time to focus on my wellbeing and reflect on the trajectory of my school and career pathway. I was pursuing a major in Sociology, which offered a helpful lens to understand social, economic, and environmental issues with particular attention to intersectionality, inequality, and social systems. At the time, I was navigating neurological symptoms that made it challenging for me to focus on reading and writing lengthy papers for long periods of time, so I saw that as an opportunity to step outside of my comfort zone and try something different. I applied and was accepted into an experiential, intensive program that focused on designing community-driven responses to pressing environmental and social issues in Metro-Vancouver. The program’s highlight was the iterative, imperfect, humbling process of project design. We moved from the initial stages of research to building a responsive community project. With each conversation, we recognized more and more fully the complexity and depth of the issue my project team was trying to address. 

It was during this program that I learned about systems change and first heard the term “social innovation.” It was described to me as “designing novel responses to systemic social and environmental issues.” I immediately thought, “oh, that’s what I want to do.”

It offered an enticing blend of thoughtful and community informed research, human-centred design, and the creative opportunity to merge theory I learned in my Sociology classes with practice. After that program, I was inspired to add two certificates alongside my Sociology degree: one in Sustainable Community Development and another in Entrepreneurship & Innovation. I got involved with RADIUS, the social innovation lab at my university. I was initially accepted into their fellowship program, then a social innovation research program, and eventually I joined their team as a Program Coordinator to support their undergraduate student programs. At that time, I was also working on my own project called As We Are, which was a fashion blog and interview series exploring what it means to live a vibrant life with chronic illness.


From there, I honed in on my interests in program development, research, and design. Initially I worked with a national charity as a consultant on their youth programs and engagement strategy. Afterwards, I moved to Toronto and landed a role at the Centre for Social Innovation and most recently, Social Innovation Canada. Here, I have endless opportunities to merge my interests in research, program design, business development, and community resilience. My career pathway has been far from linear, but truly, I wouldn’t have it any other way.

SIA: What are some of the issues that you care about that you’re able to contribute to with your work? Can you share what impact means to you?

ZJ: So far, my career has focused on organizing and facilitating experiential learning opportunities that inspire empathy and understanding, nurture resilient and caring communities, and create sustainable and positive impact. A common theme across the work I’ve done is seeking to support people through big changes and transitions: youth preparing to graduate from high school or university, young adults learning to independently manage their health and healthcare, social entrepreneurs on the cusp of starting something new, and now, social innovation practitioners looking to deepen their practice and work during a truly unique time. I care deeply about this: reminding people that they aren’t alone in challenges and changes they’re navigating, and offering spaces and resources for them to courageously step into the next stage of learning.


Impact, to me, is about listening first, shedding ego, and showing up with curiosity and openness of how to truly be useful and helpful to communities we aim to serve. It’s about ensuring that we put the people we want to help at the forefront, as they know and understand the challenges best.


Empowering individuals with the tools, resources, relationships, and skills they need to create lasting, positive change to communities and social issues that are close to their hearts and, often, their lived experiences.

Zoya's definition of impact


SIA: Are there any misconceptions about your profession, field or space you’re in?
ZJ: Social innovation isn’t a simple, three-step process. Complex challenges necessitate equally complex, systems-level responses that take time, require diverse voices and ideas, and thrive on collaboration. Our role is to facilitate the connections to help get to these solutions. 

SIA: What are some skills required in your position on a day-to-day basis?

  • Excellent communication and relationship management
  • Adaptability
  • Attention to detail
  • Facilitation and public speaking
  • Collaboration and teamwork
  • Creative problem solving
  • Curriculum and business development


SIA: Could you share with us the best life or career advice you’ve received?

LC: I have learned to offer myself the same compassion and kindness that I would to a friend. I previously put a lot of unnecessary pressure on myself to know the exact pathway of my career and measured my worth based on what I accomplished and how productive I was in reaching my goals. I faced cycles of high stress and burnout as a result. I realized that if I was always chasing the next thing, I was often missing the present moment and fantastically ordinary sources of joy. Today, in addition to my work, I intentionally create space for rest that restores my energy, play that exercises my creative muscles, and meaningful relationships that light up my life. Our world and our lives change rapidly. Slowing down and creating space for pause has actually allowed me to be more resilient, adaptable, and open to taking different directions. As one of my team members recently said, “sometimes to go forward fast, we need to go slow.”

I have learned to offer myself the same compassion and kindness that I would to a friend. Slowing down and creating space for pause has actually allowed me to be more resilient, adaptable, and open to taking different directions.

Advice for current students

Key Takeaways

Zoya shared some incredibly valuable insights about her career and life experience so far.  Here are the some that stuck with our team:

  1. Be as compassionate to yourself as you would to a friend. This will allow you to take care of yourself and avoid burn out in the long-run. 
  2. There isn’t a formula or recipe to solving systemic issues. To solve them, we need just as complex and inclusive responses.  
  3. Show up with curiosity and openness to learn how to best serve the communities around you.

We are so grateful for Zoya’s contribution to our Career Maps. If you want to learn more about the social innovation space or about Social Innovation Canada, reach out to Zoya on LinkedIn.


Interested in learning about other folks in the space? Check out our other Career Maps.